Supporting the Message
Atraction's action communities are created to help people plug-in and engage after seeing our films. Help us continue our work and support the message by buying our DVDs, T-shirts or other cool things related to our films. The films we make are created to raise awareness and help foster change around issues of the environment, social justice, consciousness, health and well-being. With each film we launch and action community and conduct educational tours of the film to universities and schools. We also create teaching materials that help people dive deeper into the subject. By purchasing a DVD, or other things, you help spread the message.
Purpose
The purpose of this website is to inspire people to take action. We encourage people to take action at home and in their communities. On this social action website, you will see thousands of examples of what people have chosen to do to make the world a better place. We believe that when people see what other people are doing, it helps them take action too. So we ask that you open a profile, and tell us what action you are doing, perhaps you are going to plant a vegetable garden, or you are going to help start a recycling program at school, whatever it is, let us know and tell us how it's going. You can post videos, pictures and statements. If you need inspiration, check and see what people have done by looking on the action map or joining a group that has already started. Together, step by step, action by action, we can create a healthy and just world.
Take Action
Stop talking. Now is the time. Take action here.
Can't decide which Earth Day event(s) to attend this week? Prefer to keep it local, avoid the crowds and share the day with your closest friends and family? Consider throwing an Earth Day House Party of your own and screen a DVD copy of 'The 11th Hour'!





The Anacostia River is about eight and a half miles long, flowing from Prince George's County MD through Washington D.C., where it joins the Washington Channel to empty into the Potomac. About 20,000 tons of trash enters the Anacostia each year. The 11th Hour Action Washington D.C. chapter is hard at work on a project called Trash Free Anacostia which is proposing a bill, the "Anacostia River Cleanup and Protection Act of 2009," that aims to reduce the amount of waste deposited into the river each year. The bill also creates a new fund dedicated to the cleanup and restoration of the River. A recent report by the DC Dept. of the Environment states that
plastic bags, bottles, cans, snack wrappers and Styrofoam make up 85%
of the trash in the Anacostia River.
Because the cause is so prolific, we thought it best not to mince words and let Earth Hour's own writing deliver the message:
NOAA: The NOAA's website has dropped shocking news: it's getting warmer. And colder. According to the site, "Temperatures for the contiguous United States last month were slightly above the long-term average, based on records going back to 1895, according to a preliminary analysis by scientists at NOAA’s National Climatic Data Center in Asheville, N.C." Fact: California had its sixth warmest January on record. Maine and Michigan
had their eighth and ninth coldest January on record, respectively.
Conference watch: This Friday, February 27th, "innovators, entrepreneurs, visionaries, and eco-designers" will meet at the Greener Gadgets 2009 expo in New York City. Well-known eco-inventor and engineer Saul Griffith has been enlisted to give this year's keynote. The 2008 lineup included keynote speaker Mary Lou Jepsen of One Laptop Per Child,
and leaders from HP, BusinessWeek, Nokia, Climate Savers and Engadget.