Directors Leila Conners Petersen and Nadia Conners have a good interview on Democracy Now:

NADIA CONNERS: Well, we were looking at the debate out in mainstream media, and we were seeing a lack of response to what was actually happening in reality. And with the troubles increasing in the environment, we felt that what we wanted to do was make a film that encapsulated everything that was going on, plus the solutions at the same time. And we were hoping that we could sort of bring to the forefront that which mainstream media was sort of failing to deal with.

LEILA CONNERS PETERSEN: We actually co-created this project with Leonardo. So Leonardo -- we didn't choose him so much as we created it with him from the beginning. And we basically, all three, felt, as Nadia said previous, that the debate in this country wasn't where it should be when all ecosystems are in decline and those ecosystems support our form of life.

And working with someone like Leonardo, we were hoping -- and Leo himself said, he hoped that his work in film and his name recognition would help cut through some of the white noise in the media debate around these issues, because the earth is our only home, and we’re gambling with the earth's life support systems in the behaviors that we have in our industrial civilized world. So if that’s the case, why aren't the stories being told and why aren't they front-page news every day? And so, that is why, working with him, we hope that the message would come through.